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Just volume that lasts.\u003c\/p\u003e \u003cp\u003eOur signature Alpha Keratin 60ku® binds directly to hair, filling and smoothing cracks and crevices along the cuticle while Baobab Seed adds healthy bounce and fullness.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44492007637180,"sku":"025626","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023025626_Main.jpg?v=1778630141"},{"product_id":"virtue-full-discovery-kit","title":"Virtue Full Discovery Kit","description":"\u003cp\u003eTransform fine, limp-looking hair with the Full Discovery Kit, a trio of award-winning formulas that add lustrous volume to the lengths. Featuring VIRTUE’s signature Alpha Keratin 60ku®, a protein with visibly thickening benefits, the set diminishes the look of damage for a silky finish.\u003c\/p\u003e\u003cp\u003eColour-safe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFull Shampoo 60ml\u003c\/strong\u003e\u003cbr\u003eThis cult-favourite formula adds weightless volume as it cleanses. The shampoo dissolves excess oil and lifts the appearance of the roots, while helping to leave the hair feeling stronger. Its revitalising citrus aroma invigorates the senses with every wash.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFull Conditioner 60ml\u003c\/strong\u003e\u003cbr\u003eA multi-purpose conditioner that moisturises, amplifies and softens. Starring a blend of artichoke leaf and hydrolysed quinoa, the formula works to minimise the risk of breakage and visibly enhance the hair’s shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRestorative Treatment Mask 15ml\u003c\/strong\u003e\u003cbr\u003eTreat the hair to an intense hydration boost with this indulgent mask. The lightweight formula smooths and illuminates the appearance of hair, and protects against heat damage. Complete with a fresh woody citrus fragrance, the mask encourages a fresh, silky finish.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44492008095932,"sku":"26043","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023026043_Main_Alt.jpg?v=1778630904"},{"product_id":"virtue-flourish-hair-rejuvenation-treatment-3-month-supply","title":"Virtue Flourish Hair Rejuvenation Treatment Kit (Phyto-Follicle Nutrient) - Full Size (90 day)","description":"\u003cp\u003eA 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This regimen is ideal for mild to moderate thinning and those seeking a more natural solution.\u003c\/p\u003e \u003cp\u003eGrowing hair is just the beginning. How we care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify and enrichen the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity.\u003c\/p\u003e \u003cp\u003eSet Contents:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFlourish Shampoo for Thinning Hair 240ml\u003c\/li\u003e \u003cli\u003eFlourish Conditioner for Thinning Hair 200ml\u003c\/li\u003e \u003cli\u003eFlourish Density Booster 120ml\u003c\/li\u003e \u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44492066914492,"sku":"25510","price":185.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023025510_Main_Alt.jpg?v=1779084750"},{"product_id":"virtue-volumising-primer-150ml","title":"Virtue Full Volumizing Primer 150ml","description":"\u003cp\u003eVolumise lacklustre locks with the VIRTUE Volumising Primer. This lightweight spray adds body to limp strands, building texture to help the hair appear thicker. A primer to your other hair treatments, this weightless formula volumizes strands without leaving any stickiness or build up. Enriched with the brand’s signature Alpha Keratin 60ku® protein, the formula helps to reinforce the hair’s natural barriers, strengthening and repairing brittle strands. This protein also safeguards the hair against heat damage and environmental aggressors, keeping the hair healthy and lustrous. Transform your locks with this nourishing formula.\u003c\/p\u003e\u003cp\u003eParaben-free. Vegan.\u003c\/p\u003e\u003cp\u003eColour-safe.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44492846039228,"sku":"026258","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023026258_Main.jpg?v=1778629950"},{"product_id":"virtue-full-shampoo-240ml","title":"Virtue Full Shampoo 240ml","description":"\u003cp\u003eTurn up the volume on fine, flat hair with the VIRTUE Full Shampoo. Formulated to enhance movement and bounce, this volumizing shampoo cleanses the hair of product build up, excess oils and impurities, while adding volume. The root-lifting formula plumps each strand to enable long-lasting body without weighing the hair down. Infused with the brand’s innovative, first-of-its-kind Alpha Keratin 60ku® protein, the ‘Full’ range is specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. Discover big, beautiful and bouncy hair with this volume enhancing formula.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44492846465212,"sku":"20119","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023020119_Main.jpg?v=1778630336"},{"product_id":"virtue-full-conditioner-200ml","title":"Virtue Full Conditioner 200ml","description":"\u003cp\u003eMake your hair appear thicker with the VIRTUE Full Conditioner. Packed with nourishing ingredients, the conditioner works to deeply moisturise the hair, improving the strength and flexibility of strands. A favourite amongst those with fine or limp hair types, this conditioner was specifically designed to boost volume without weighing down the strands. Fuelled by the brand’s signature Alpha Keratin 60ku® protein, the formula strives to improve the health of hair over time, leaving it feeling healthier and looking thicker. Emerge from your bathroom with soft, silky and shiny hair with this innovative formula.\u003c\/p\u003e\u003cp\u003eParaben-free. Vegan.\u003c\/p\u003e\u003cp\u003eColour-safe.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44492846497980,"sku":"20126","price":63.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023020126_Main.jpg?v=1778631502"},{"product_id":"virtue-full-conditioner-200ml-copy","title":"Virtue Full Conditioner 500ml","description":"\u003cp data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"615D74E81EF37\"\u003eVirtue Labs Full Conditioner thickens hair without weighing it down.\u003c\/p\u003e\n\u003cp data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"615D74E81EF37\"\u003eDeeply moisturises the hair, creating lasting volume, body, and luster.\u003c\/p\u003e\n\u003cp data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"615D74E81EF37\"\u003eInfused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands.\u003c\/p\u003e\n\u003cp data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"615D74E81EF37\"\u003eThis extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.\u003c\/p\u003e\n\u003cp data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"615D74E81EF37\"\u003eColor-safe, paraben-free, gluten-free. Vegan.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44900542185660,"sku":"817023020591","price":130.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023020591_Main.jpg?v=1778631062"},{"product_id":"virtue-full-shampoo-travel-size-60ml","title":"Virtue Full Shampoo 60ml","description":"\u003cp\u003eDesigned for limp, fine and lacklustre hair, the VIRTUE Full Shampoo volumises the strands while it cleanses. Uplifting dirt, excess oil and impurities from the scalp, this innovative shampoo detoxifies the hair from root to tip. What’s more, this high-performance formula coats each strand with weightless body, creating the appearance of thicker hair. Thanks to its lightweight consistency, the formula builds body without weighing down the strands or leaving a sticky residue.\u003c\/p\u003e\u003cp\u003eEnriched with the brand’s signature Alpha Keratin 60ku® protein, the formula helps to reinforce the hair’s natural barriers, strengthening and repairing brittle strands. This protein also safeguards the hair against heat damage and environmental aggressors, keeping the hair healthy and lustrous.\u003c\/p\u003e\u003cp\u003eParaben-free. 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Powered by Alpha Keratin 60ku®—a patented, bio-identical protein that rebuilds and strengthens compromised hair—this duo lifts roots, plumps each strand, and delivers weightless hydration for fuller, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-end=\"486\" data-start=\"163\"\u003e\u003cstrong\u003ePack contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"690\" data-start=\"488\"\u003e\u003cstrong data-end=\"511\" data-start=\"488\"\u003e1 x Virtue Full Shampoo 500ml\u003c\/strong\u003e\u003cbr data-end=\"514\" data-start=\"511\"\u003eA lightweight cleanser that removes excess oil while adding volume and lift at the roots. Each strand is plumped for long-lasting body, leaving hair fresh, full, and vibrant.\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"692\"\u003e\u003cstrong data-end=\"719\" data-start=\"692\"\u003e1 x Virtue Full Conditioner 500ml\u003c\/strong\u003e\u003cbr data-end=\"722\" data-start=\"719\"\u003eA thickening conditioner that hydrates without heaviness. 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