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Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. 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Discover shinier and softer hair in an instant as the serum releases its potent blend with every shake. Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest dose of healing proteins for a nourished, healthy glow. 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With Virtue Volumizing Primer, you can achieve the style you want with ease. This finishing spray helps give your hair a boost of texture and definition, while the Alpha Keratin 60ku protein helps create a flexible bond. So whether you're looking for a sleek, straight style or big and bouncy curls, Virtue Volumizing Primer will help you achieve long-lasting results with no added weight or stickiness. 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A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant.\u003c\/p\u003e \u003cp\u003eWith every shake, Virtue's Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44984771707068,"sku":"026593","price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023026593_Main.jpg?v=1779087555"},{"product_id":"virtue-flourish-thickening-styling-treatment-120ml","title":"Virtue Flourish Thickening Styling Treatment 120ml","description":"\u003cp\u003eFlourish® Thickening Styling Treatment is your daily, all-in-one, leave-in solution to thicken, volumize, hydrate, and repair all types of fine or thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it's perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.\u003c\/p\u003e\u003cp\u003eFlourish® Thickening Styling Treatment is unique because it treats and repairs hair with Alpha Keratin 60ku Clinical® and supporting ingredients, while also hydrating and instantly plumping strands, making it an optimal daily styler. Its innovative texture makes it lightweight enough for daily use and universal enough for all fine or thinning textures. With continued use, it's clinically proven to make hair thicker, fuller, and healthier.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":44984819974332,"sku":"027620","price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/817023027620_Main.jpg?v=1779082689"},{"product_id":"virtue-full-shampoo-travel-size-60ml","title":"Virtue Full Shampoo 60ml","description":"\u003cp\u003eDesigned for limp, fine and lacklustre hair, the VIRTUE Full Shampoo volumises the strands while it cleanses. Uplifting dirt, excess oil and impurities from the scalp, this innovative shampoo detoxifies the hair from root to tip. What’s more, this high-performance formula coats each strand with weightless body, creating the appearance of thicker hair. Thanks to its lightweight consistency, the formula builds body without weighing down the strands or leaving a sticky residue.\u003c\/p\u003e\u003cp\u003eEnriched with the brand’s signature Alpha Keratin 60ku® protein, the formula helps to reinforce the hair’s natural barriers, strengthening and repairing brittle strands. This protein also safeguards the hair against heat damage and environmental aggressors, keeping the hair healthy and lustrous.\u003c\/p\u003e\u003cp\u003eParaben-free. 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