{"product_id":"payot-neo-serum-rejuvenating-concentrate-50ml","title":"Payot Neo-Serum Rejuvenating Concentrate 50ml","description":"\u003cp\u003ePAYOT Neo-Serum is the brand's first treatment built around a patented active ingredient ultra-concentrated in cyclitols derived from the leaves of Ginkgo Biloba — a thousand-year-old tree renowned for its extraordinary regenerative properties. At its core, this serum works to combat skin senescence: the gradual accumulation of ageing cells that no longer divide but contribute to dullness, uneven tone and loss of firmness. By targeting these cells at an epidermal level, Neo-Serum supports the skin's own capacity for renewal.\u003c\/p\u003e\u003cp\u003eAlongside the signature Ginkgo Biloba cyclitol complex, the formula is boosted with four proven actives: hyaluronic acid to plump and hydrate; a pro-collagen peptide (N-Prolyl Palmitoyl Tripeptide-56) that stimulates collagen fibre production at the fibroblast level; niacinamide to even skin tone and reduce pigmentation; and upcycled olive squalane to strengthen the skin barrier without heaviness. The result is visibly smoother, more luminous and more even skin — with a lightweight, fresh texture that absorbs instantly.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, Neo-Serum is designed as the base step of any skincare routine — apply before your targeted serum and follow with your usual moisturiser. PAYOT recommends applying using the Gestuelle Payot Lisse \u0026amp; Glow technique to maximise absorption and results.\u003c\/p\u003e","brand":"PAYOT","offers":[{"title":"Default Title","offer_id":47115452481724,"sku":"119851","price":185.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/2648\/4412\/files\/Neo50mlWeb_01764ca8-0c0d-4122-b2cd-2d19e82cc9c9.png?v=1783923734","url":"https:\/\/ry.com.au\/products\/payot-neo-serum-rejuvenating-concentrate-50ml","provider":"RY.com.au","version":"1.0","type":"link"}