VIRTUE
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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?
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Log in/sign up to use Wishlists!VIRTUE Healing Oil 50ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$64.00A$51.20 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$100.00A$80.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 120ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$71.00A$56.80 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream 120ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$40.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Brow Density Booster 4ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$112.00A$89.60 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (1 Month Supply) 180ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$94.00A$75.20 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle (Worth $130.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$130.00A$104.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo and Conditioner Duo For Dry, Damaged and Coloured Hair
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$92.80 -
Log in/sign up to use Wishlists!VIRTUE Damage Reverse Serum 50ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$87.00A$69.60 -
Log in/sign up to use Wishlists!VIRTUE Recovery Conditioner 200ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$50.40 -
Log in/sign up to use Wishlists!VIRTUE Flourish Conditioner for Thinning Hair 200ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$53.60 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bundle (Worth $180.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$180.00A$144.00 -
Log in/sign up to use Wishlists!VIRTUE Labs Flourish Mask for Thinning Hair 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$100.00A$80.00 -
Log in/sign up to use Wishlists!VIRTUE Healthy Scalp Trio (Worth $206.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$206.00A$164.80 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo and Conditioner (Worth $116.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$92.80 -
Log in/sign up to use Wishlists!VIRTUE Smooth Shampoo and Conditioner (Worth $116.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$92.80 -
Log in/sign up to use Wishlists!VIRTUE Refresh Exfoliating Scalp Treatment 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$75.00A$60.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo 240ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$56.00A$44.80 -
Log in/sign up to use Wishlists!VIRTUE Curl Leave-in Butter 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$53.60 -
Log in/sign up to use Wishlists!VIRTUE Smooth Conditioner 200ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$50.40 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo 240ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$48.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Leave-in Conditioner 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$47.00A$37.60 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo for Thinning Hair 240ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$50.40 -
Log in/sign up to use Wishlists!VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWA$70.98 -
Log in/sign up to use Wishlists!VIRTUE Flourish Hair Rejuvenation Treatment (3 Month Supply)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$178.00A$142.40 -
Log in/sign up to use Wishlists!VIRTUE Curl-Defining Whip 156g
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 50ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$47.00A$37.60 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo and Conditioner (Worth $116.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$116.00A$92.80 -
Log in/sign up to use Wishlists!VIRTUE Keratin Healing Mask and Oil Bundle (Worth $164.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$164.00A$131.20 -
Log in/sign up to use Wishlists!VIRTUE Flourish Volumizing Styler 120ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$48.00 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Styling Paste 50ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!VIRTUE Refresh Topical Scalp Supplement 60ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$85.00A$68.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish and Manta Brush
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$40.00 -
Log in/sign up to use Wishlists!VIRTUE Volumising Primer 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo 240ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$48.00 -
Log in/sign up to use Wishlists!VIRTUE Frizz Block Smoothing Spray 150ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$67.00A$53.60 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Hairspray 165g
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!VIRTUE Curl-Defining Gel 200ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!VIRTUE Curl Discovery Kit
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$57.00A$45.60 -
Log in/sign up to use Wishlists!
VIRTUE Recovery Shampoo 240ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$48.00 -
Log in/sign up to use Wishlists!VIRTUE Heal and Prime Duo (Worth $114.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$114.00A$91.20 -
Log in/sign up to use Wishlists!VIRTUE Healing Volume Primer Set (Worth $121.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$121.00A$96.80 -
Log in/sign up to use Wishlists!VIRTUE Smooth Shampoo 240ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$60.00A$48.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Shampoo 120ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$46.00A$36.80 -
Log in/sign up to use Wishlists!VIRTUE Curl Conditioner 200ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$63.00A$50.40 -
Log in/sign up to use Wishlists!VIRTUE Quick-Dry Healthy Hair Towel
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$50.00A$40.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying and Exfoliating Scalp Duo (Worth $121.00)
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$121.00A$96.80 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 60ml
VIRTUE Damage Reverse Serum 15ml Worth A$22.00Save 20% + Free Gift
Free VIRTUE Damage Reverse Serum 15ml when you spend $100 on brand! Gift automatically applies to cart once minimum spend is reached after discounts - only while stocks last.SHOP NOWRRP: A$40.00A$32.00
