Meet Answr: Salon-Quality Hair & Beauty Treatments You Can Do at Home

What if you could skip the salon appointment — and the bill that comes with it — without compromising on results? That's the promise behind Answr, the innovative beauty brand making professional-grade treatments accessible, affordable, and foolproof to do yourself at home. We're thrilled to be stocking Answr at RY, and if you've been spending too much time (and money) in the salon chair, this is the brand you've been waiting for.

The Story Behind Answr

Answr was founded in 2019 by Georgiana Grudinschi, who had a frustration most of us can relate to: professional keratin treatments delivered incredible, long-lasting results — but the price tag made them a rare treat rather than a regular ritual.

Her solution? Bring the salon home.

Since launching, Answr has built a loyal following with a clear mission: empower everyone to take control of their own beauty routines, without needing a professional licence or an unlimited budget. Every product is designed around three principles — affordability, accessibility, and simplicity.

The brand is PETA certified, 100% vegan, and cruelty-free, and formulates without sulfates, silicones, formaldehyde, parabens, or alcohols. Whether you're frizz-fighting or lash-layering, you can feel as good about what you're using as the results you're getting.

The Answr Range at RY

At-Home Keratin Treatment — The Hero

This is the product that started it all. The Answr At-Home Keratin Treatment delivers up to three months of frizz-free, salon-smooth hair from a single application — at a fraction of what you'd pay in a salon.

The secret is Answr's proprietary VeratinTech™ technology: 100% vegan keratin derived from wheat and soy, combined with amino acids, natural oils, and glyoxylic acid. Rather than simply coating the hair, it works structurally to smooth the cuticle — which is why results don't wash out after your first shampoo. The formula is 87% natural and completely formaldehyde-free, and it works on all hair types: curly, wavy, straight, or textured.

Most users also report cutting their blow-dry time in half. Here's how simple the application is:

Step 1 — Spray onto clean, dry hair, comb through, and wait 60 minutes

Step 2 — Rinse with water only, then blow-dry completely

Step 3 — Seal with a 180°C straightening iron, working in narrow sections

That's it — no salon, no fumes, no three-hour appointment. The Answr At-Home Keratin Treatment Kit bundles the treatment with the accessories you need to get started.

Exfoliating Hair Removal Drop — The Award-Winner

If smooth skin is your goal, meet your new bathroom staple. The Answr Exfoliating Hair Removal Drop won the Marie Claire 2024 Best Quick-Fix Hair Removal Tool Award — and it earns the title. This nano-textured glass tool removes hair while simultaneously exfoliating dead skin cells, leaving behind a "glass-like finish."

Unlike waxing or epilating, it's completely painless. Apply on dry skin, pull taut, rub in circular motions, then follow with a body oil or moisturiser. It works on legs, arms, chest, and back, and regular users have reported improvements in dry skin and keratosis pilaris (KP). One tool lasts approximately six months with regular use.

ANSWR Shampoo 300ml — The Everyday Essential

Sulphate-free but still richly lathering, the Answr Shampoo cleanses without stripping — which is exactly what keratin-treated hair needs. Pineapple extract, AHAs and natural humectants envelop the cuticle in a soft, creamy foam that lifts impurities while holding onto moisture, so hair stays cleaner for longer between washes.

You don’t need to have had the keratin treatment to use it. The reparative formula works on any hair type, protecting and strengthening with every wash for hair that feels lustrous rather than squeaky. If you have had the treatment, this is what keeps it going — harsh sulphates are the fastest way to strip a keratin result, and this one simply doesn’t.

ANSWR Conditioner 300ml — The Treatment Extender

Formulated as the direct companion to the keratin treatment, the Answr Smoothing Conditioner is built for one job: keeping hair smooth for longer. It reduces frizz on contact and prolongs the effects of your treatment, so that three-month window actually stays closer to three months.

Pineapple extract and AHAs sit alongside phyto-ceramides derived from sunflower seeds, repairing damage while keeping the cuticle aligned and flat — the structural reason smooth hair reflects light instead of scattering it. The result is vibrant, glossy, just-left-the-salon hair without the salon. Use it after every wash alongside the Answr Shampoo; together they’re the maintenance routine that makes a single at-home keratin treatment go the distance.

Why Shop Answr at RY?

At RY, we curate brands that combine real results with clean, considered formulations. Answr delivers on both fronts — vegan, cruelty-free, free from common irritants, and backed by genuine innovation. Whether you're a keratin regular looking to cut costs, or someone ready to ditch the wax strips for good, Answr has a solution for you. Shop the full Answr range at RY.