Collection: PURE

Demonstrating a positive environmental impact, Pure haircare tells a transparent and beautiful story that not only consists of clean and safe ingredients but is committed to a vision of sustainable luxury. Owned by Hairjamm and made in Australia, Pure is one of the most trusted hair care brands on the market.

Pure products are cruelty-free and vegan-friendly as well as being free of parabens, sulphates and gluten. Their recent rebrand brings you chic and sleek packaging made from 100% recycled Australian land waste plastic. The brand aims to stop 100 tonnes of plastic from going to landfill each year.

Nurturing your hair with nature, Pure's synthetic-free formulas are enriched with safe and natural plant-based ingredients that deliver high performance, visible results. Pure has developed a patented Pure Organic Complex that is backed by science and used in all their products. The complex consists of 100% certified organic extracts including nettle, ginger, althea and horsetail that boost shine, defrizz, soothe the scalp and strengthen and repair the hair. Pure haircare is further enhanced with shea butter and argan oil to seal in moisture, condition deep down and give you that silky-soft look.

Specialising in natural haircare that respects the environment, Pure strives to care for the world whilst caring for your hair. Paving the way for greener products, RY is proud to be an official Australian stockist of Pure.