Joico Color Endure Shampoo 300ml

Smooth Cure
Leave-in Rescue Treatment

Hydrolyzed Keratin penetrates into the cortex and bonds with hair keratin, replenishing lost protein to strengthen, smooth and protect hair.

This formaldehyde-free smoothing treatment helps reduce damage to your hair from heat styling, combing and brushing, while helping smooth styles last for up to three days (even in high humidity).